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KMID : 0665020210260020027
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Food Industry and Nutrition
2021 Volume.26 No. 2 p.27 ~ p.35
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Qualitative Consumer Research for Development of Home-Meal Replacement Porridge Products for Breakfast
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Oh Hyun-Ah
Hwang Ji-Sun
Kim Mina K.
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Abstract
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Adolescence is a time of increased nutrient needs. The formation of healthy eating habits at the early stage of development is important because eating habits formed during adolescence lead to adults. The rate of breakfast fasting among teenagers is over 30 percent. Development of home-meal replacement products for breakfast targeted for teenager is a necessity. Therefore, the objective of this study was to determine the consumers’ awareness and interests towards home-meal replacement products for breakfast. A Focus Group Interviews (FGI) were conducted on teenage students (n=25) and housewives having teenage students (n=22). Two groups of consum- ers were purposely recruited through cooperation with middle schools located in Jeonju: those who eat breakfast on a regular basis, and those who do not eat breakfast, as well as for housewives whose kid eat breakfast and no breakfast. The current breakfast consumption patterns, usage & attitude about porridge, awareness of porridge for breakfast, and preferred packaging container were investigated. Differences in breakfast menu were observed according to their employment status of housewives. Teenagers were strongly aware of porridge as typical foods eaten when sick. Regardless of breakfast consumption status, preferred porridges were chicken, beef and seafood-based porridge, while disliked porridges was red bean porridge. As for the preference towards package, teenage students preferred the package designed to maximize the convenience and housewives preferred the pouch-type package that involves some degree of cooking.
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KEYWORD
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home meal replacement, qualitative consumer studies, focus group interview, porridge
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